My Secure Advantage

About MSA

Our Mission

My Secure Advantage, Inc. (MSA) has been leading the charge in financial well-being programs and benefits since 1986. We provide a stand-alone multi-dimensional financial coaching and educational platform, designed to serve different learning styles, demographics, socioeconomic backgrounds and work environments. Through our unique perspective and collective experience completing over 1.3 million coaching consultations, we understand the challenges and solutions needed to provide a scalable platform that enables members to achieve sustainable behavior change.

We exist to equip and empower people to take charge of their financial future. We are passionate about eradicating financial stress, one member at a time.

Guided by our five core values, we are exploring new industries and technological opportunities so that everyone has access to a Money Coach and the ability to take hold of their finances.



We are honest, trustworthy, and consistently do the right thing – even when no-one is looking.


We are passionate about working together to make a meaningful difference in people’s lives.


We encourage and support others with empathy and grace and without judgment.


We engage with hope to create a better future.


We inspire personal growth and pursue continuous improvement.